Fairly low premiums (if you buy it young)
Easy application
No medical exams, blood or urine
Quick payout (usually with an affidavit from the beneficiary and funeral director)
Low minimums
Usually in force the date of the check or postmark on the envelope
Mostly 4-6 medical questions for an immediate benefit policy
No health questions for a graded or delayed benefit policy
One of the few ways to get coverage if you are impaired risk / have a serious health problem
Can cover you even if other insurance companies decline or reject you